Master project June 2017 / Developed in a team with Marie Hesseldahl / Collaboration Partner Le Klint
In a team with Marie Hesseldahl, I have through a strategic design process analyzed and reinterpreted the design DNA and traditions of the company.
In order to make Le Klint evolve and continue its 75 years of success, we investigated in what is needed to successfully target a new segment of customers. We delivered a lighting collection and a branding strategy, that would:
1. Create a unique market position and increase the company’s visibility. 2. Reach a younger customer segment in both aesthetics and in price without compromising with Le Klint’s traditions and core values. 4. Be suitable for the core processes of the Le Klint production. 5. Be relevant at an international level.